10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks

Use these 10 proven psychological triggers to get customers to BUY MORE from YOU!
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Learn 10 psychological customers to make customers buy more items from you!

Sales psychology is a secret weapon – yet most people fail to obtain it. Here are 10 of our best psychological “triggers” that you can use in your store today to increase sales and conversions.

Trigger #1: Incite Customers to Buy by Giving Them Something for Free

When you give a customer a freebie like a coupon, we trigger the social norm of reciprocity. When someone does something nice to us, we feel a strong obligation to return the favour.

Use personalized coupons that offer someone a unique discount. For Amazon sellers, include a coupon inside the customers packaging.

Trigger #2: Create Envy with Customer Reviews

Customer reviews help to create envy in your prospective customers.

If we see our neighbours benefiting from something, we become envious and want to receive this benefit too. And so that’s what positive product reviews do.

If you’ve got a Shopify store, include a review app like Stamped.io that asks customers to leave a review. For Amazon sellers, use Jump Send which also automatically emails your customers asking them to leave a review.

Trigger #3: Use Curiosity to Drive Traffic & Engagement

Curiosity should feel like an itch you NEED to scratch.

The spin-to-win coupon pop-up box is again a good example of this. And for Amazon sellers, a great way to add curiosity to your marketing strategy is to be creative with the review request email titles you use e.g. “I have a favour that I’d like to ask you?” instead of just asking for a review.

Trigger #4: Use Photos to Help Customers Visualize

If you run an online store, don’t just include the basic photos of a product against a white backdrop. Instead, look for photos that the supplier has provided showing it in a real-life context. And if the supplier doesn’t have these, consider buying a test product and taking your own photos. The same applies to if you sell on Amazon.

Trigger #5: Use Photos to Create Emotions in Customers

If you run an online store, be sure to include pictures of people using the product and – more importantly – ENJOYING themselves using it too!

Trigger #6: Use Price Anchoring to Push Prices Higher

Price anchoring is when you place two products with different prices side-by-side, and it’s most effective when there are at least 3 pricing tiers. Most people pick the middle-price product. It looks cheap compared to the expensive option, but people will assume it’s higher quality than the cheap option. It’s the comfortable compromise.

Trigger #7: Include Product Pictures with Human Faces

Similar to trigger #6, this trigger uses humans – particularly the face – as a way of increasing sales conversions. Consider purchasing a test product and taking your own photo with the item.

Trigger #8: Pain Is More Motivating Than Pleasure

Pain is a stronger motivator than pleasure. In your product descriptions, emphasize how your product can remove a pain point that a prospective customer is experiencing (and wants to get rid of).

Trigger #9: Create a Common Enemy

Essentially, this is creating an “Us vs. Them” attitude against a competitor you have. Look at your market or niche you are selling in: Who is your common enemy? Identify who they are and position your product against them.

Trigger #10: Phrase Your Prices as Low

When you emphasize how low your prices are using words like “only” and “just”, conversions and sales always increase. When you’re phrasing your pricing in marketing materials, don’t be afraid to verbally minimize the price e.g. “It costs just $9.”

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45 thoughts on “10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks

  1. I don’t even sell on amazon and these tips are incredibly powerful for pretty much any eCommerce driven by social media. I sell digital files for 3D Printing and find they’re very popular in conjunction with free video content on YouTube. Thanks!

    1. Great to see you here Angus, I love your designs and am glad you can make money while delivering them to the community! The internet is an awesome place

    1. Probably the human face one. I watch a lot of videos like this and am writing a digital marketing book. I know about humans naturally looking for faces in inanimate things as a survival instinct, but this one is probably the most unique tip that I’ve seen in a bit.

    2. Thank you so much!! My favourite sales trigger was the importance of photos (trigger 4,5 and 7)

  2. sarah, I really admire the way you do your presentation! By the way, how did you create those beautiful funny animations?

  3. Great stuff. I work for a manufacturer of bbq/grills in Canada and this was super informative. Can relate to many things we do as a company!

  4. Great job, Sarah. I must say that judging from your earlier videos, you have certainly transformed to a very gorgeous and charming lady. Ive always like your smile and wit. You’re very smart. Keep it up. You’re doing a marvelous job helping a lot of people.

  5. Sarah,
    I wish you could be multiplied by a billion, your energy is contagious, your sincerity is refreshing, your intelligence is enlightening. Thank you for your amazing information! BTW you’re super cute too:) Cheers from Scottsdale, Arizona!

  6. Absolutely LOVED this content! Always impressed with you Sara! Thank you so much for your videos, they are extremely helpful. Going to rewatch this for sure.

  7. I rarely comment on videos, literally once every two years maybe but I must say this is one of the most informative, well-put and genuine videos that I’ve come across YouTube. Looking forward to learn more. Good job!

    1. are we supposed to be impressed in a specific way when people announce they usually don’t comment?

    1. @Agata same as you and you too! hope it all works out for you mes salutations afectueses! or afectées!!!!

    2. @jose sanchez what the hell are you talking about? You lost me after you started discriminating. Get a life looser.

  8. I LOVE the illustrations in your videos – they just up the quality of your work so much.

    Does anyone know what she uses to do this?

  9. Trigger #01 01:04 : Reciprocity
    Trigger #02 03:08 : Customer reviews (social proof + envy)
    Trigger #03 04:26 : Curiosity
    Trigger #04 07:03 : visualize how product is used with a photo
    Trigger #05 08:16 : Photos to create emotions
    Trigger #06 10:31 : price anchoring (3 options)
    Trigger #07 13:34 : Photos with human faces
    Trigger #08 15:25 : Pain is more motivating than pleasure
    Trigger #09 16:50 : A common enemy
    Trigger #10 18:28 : Phrase your items as low (FREE Shipping, JUST pay X$)

  10. Sarah, thank you for consistently taking the time to provide real and honest value on your channel. Because of your ‘un-hyped’ approach to selling, my partner is finally on board and sees the light. So, you’re a relationship saver as well! 😁💖

  11. I feel like paying you for delivering this knowledge on a silver platter!!Not only did I learn a lot but I also realised how effective these tactics are!!

  12. I havent watched this channel in a while. This particular video seems particularly crisp and sharp compared to the earlier ones. The lightig and editing are really on point. The graphics are cool too. I always learn something new here. Cheers!

  13. Really would be interesting to know what kind of books you read to get so much insight on different subjects and studies.
    Very impressive!

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